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Designing and Building your eHub

Building a successful eHub requires:
  • Implementing structured governance policies including creating a robust policy for learning and developing from significant events and near misses
  • Structuring business continuity processes that can mitigate significant disruption to the eHubs service
  • Standardising workflow processes that are aligned throughout the eHub 
  • Designing a communications plan that effectively shares the vision and purpose of the new process, both internally and externally

eHub Designer

eHub Designer Introduction

 

How long will it take and who is involved?

Dedicated time should be allocated to review the example models and choose the desired model/combination. To ensure you have considered and understood the benefits of each option, we recommend four to five hours. All relevant stakeholders including management/ senior team and dependent on resources.

Our recommendation is to have a dedicated team to start the initial high-level planning. We advise collaborating with a team that is not too large, to avoid this becoming over complicated. However, a team that is too small may be seen as an enforced or very top-down process.

What is the eHub designer?

The eHub designer is the template used to model your eHub; it is the blueprint for successfully implementing your eHub. There are over 1000 different eHub models, therefore the eHub designer is the perfect tool to choose your desired model. 

How to get started:

We recommend when creating your eHub designer, you identify the below:

  • Entry model 
  • Workflow model 
  • Delivery type 
  • Operational model
  • Clinical system
  • Skill mix/staffing model 
  • Size

Each of the above options explain the benefits and limitations. This can assist you with building your eHub model.

Top tips:

Identifying factors that are key to your eHub, such as admin or clinical led triage, will give the eHub team a starting point.


The eHub Designer Tool

*Editable process maps can be accessed on the Resources page


Governance

Governance is a process whereby you ensure the quality and accountability of your eHub both clinically and operationally.

Data Privacy Impact Assessment

How long will it take and who is involved?

The Data Privacy impact assessment is usually performed by the Caldicott Guardian or Data Protection Officer. Although anyone can complete it, it is usually signed off by the above roles. This should take approximately two hours to complete.

What is a DPIA?

DPIAs are required whenever you embark on any kind of work involving the sharing of data; such as an eHub. It’s part of the Data Protection Act 2018 (also known as GDPR). In addition to this being the legal requirement, it also helps you consider things you might miss when setting up new systems. 

Why is it important?

It is vital that the DPIA is completed to mitigate breaching the Data Protection Act 2018.

How to get started:

  • Start off with the template provided. It is important to remember, that although the template has examples for you consider, each eHub is unique. 
  • Consider how a data breach might occur in your particular system, particularly by accident.
  • Consider how you can safeguard against the possible breaches you have identified.

Top tips:

Consider if you are implementing shared records over a large area, are some staff at practices registered at other practices in the PCN? How will you protect their records from potentially being accessed by staff where they work?


Data Sharing Agreements

How long will it take and who is involved?

The time taken for the creation of the data sharing agreement will be dependent on your expertise, we recommend including your data protection officer in this task. In addition, it is important to account time for each practice, within the eHub, agreeing and signing the data sharing agreement. Therefore, we suggest allowing a week for this to be completed.

What is a data sharing agreement?

Data sharing agreements set out the purpose of the data sharing, cover what happens to the data at each stage, set standards and help all the parties involved in sharing to be clear about their roles and responsibilities.

Why is it important?

The risk is that you breach the data protection act, which could result in putting your patients data at risk and/or lead to a significant fine. Your data privacy impact assessment (DPIA) will highlight that eHubs are sharing sensitive patient data across organisations. To comply with the Data Protection Acts (2018), you will need to have a sharing agreement in place. 

Top tips:

Consult your data protection officer (DPO) who may be able to provide/produce examples of previously created ones.


Business Continuity Plans

How long will it take and who is involved?

Ideally, Senior Management, Senior Clinicians and IT team should be involved to in the development of business continuity plans. This should take approximately two to four hours.

What is a business continuity plan?

A business continuity plan (BCP) is a document that consists of the critical information an organisation needs to continue operating during an unplanned event. The BCP states the essential functions of the eHub, identifies processes that must be sustained, who to contact for support and how to communicate.

Why is it important?

Anticipating potential scenarios and eventualities enable the eHub to be prepared in the instances. This can mitigate clinical risk to patients, financial loss and reputation damage.

How to get started:

To assist you in getting started the Business Continuity Plan Template, fill in fields and add any additional fields that may be missing.

Practices within the eHub may want to review individual practice's current business continuity plan to combine and cross reference.

 

Top tips:

Anticipate some potential scenarios, should be identified and discussed. Such as:

  • Technical issues (hardware/software failure)
  • Internet failure
  • Staff shortages (such as illness)
  • Surge in patient demand
  • Flooding/ fire in the building
  • Power outage

More importantly, learn from previous experiences.


Developing your Significant Event Analysis (SEA) Policy

How long will it take and who is involved?

Setting up your SEA policy should take you no longer than one to two hours to complete. However, the SEA process itself should be an ongoing activity with predetermined intervals set out in your policy. During the process of developing the SEA policy it is beneficial to have input from senior management and/or clinical lead.

What is significant event analysis?

SEA is a collective learning technique used to investigate events that have affected your eHub. These could be clinical, technical and/or operational. You can never be protected from all incidents that may occur within an eHub, however, you need to be able to demonstrate that you have learnt from the experience/event.

Why is it important?

Learning and developing from experiences both positive and negative can be vital in the success of your eHub! Not partaking in the analysis, risks repeated mistakes or missed opportunities. This can have a direct impact on patient safety. Additionally, it is vital for Care Quality Commission (CQC) compliance.

How to get started:

Utilise your existing SEA process at your practice/PCN/GP federation and evaluate if it can be incorporated within your eHub. Ensure that the process is written in a clear format such as, a flow chart.

Consider the following areas to include in your policy:

  • Which roles should attend the SEA meeting (such as clinical and managerial representatives from each practice, eHub clinical lead etc.)
  • The SEA meeting frequency (quarterly meetings at minimum)
  • Example situations that warrant raising a significant event
  • Criteria for when additional / urgent SEA meetings need to be called
  • Template Significant Event Form and Log
  • Where the completed SEA Forms, SEA Log and meeting minutes are to be filed

Top tips:

We recommend having a clear process for how you will be sharing the learning and update any policies or procedures.

Individual practices will likely have a SEA policy which they follow. However, we recommend creating an eHub specific policy which aligns all the practice’s ways of working. This allows for learning to be shared and a forum for procedures to be developed and improved.

Once your SEA policy is completed make sure it is located in a location easily accessible for everybody. 


Privacy Notice

How long will it take and who is involved?

eHub senior management, information governance leads and data protection officer should be involved in the process. With the help of our Patient Facing Privacy Notice, this should take one to two hours to reference and complete.

What is the eHub privacy notice?

An eHub, in most instances, involves sharing patient data. This requires being transparent with patients about how their data is used, which is a requirement of the Data Protection Act 2018.
It should also explain the purpose of which the data is collected, how the data is used and disclosed, how long it is kept and the controller’s legal basis for processing.

Why is it important?

The privacy notice will inform patients, within your eHub's member practices, their  digital rights and how their data is collected and processed. Additionally, patients will be able to make informed decisions about their preferences and consent. Most importantly, without doing this the eHub will be Breaching the Data Protection Act 2018.

How to get started:

You can use the example to add to your privacy notices. Be aware it may not cover all data usage instances of your particular eHub. You may want to ask your Data Protection Officer to write or review your Privacy Notice.

Top tips:

Your privacy notice should specify all practices involved in the eHub and will need regularly updating as eHubs frequently change how they operate.


Smart Inbox Governance

How long will it take and who is involved?

Usually it is a responsibility of the senior eHub management with input from a senior clinician. This should take approximately 30 minutes, although you may wish your Data Protection Officer (DPO) to review each of these documents. 

What does it involve?

If your eHub will be making use of Smart Inbox there are additional data sharing requirements to your usual eConsult set up and you need to be aware of these changes.

Why is it important?

Not being aware of the data sharing implications and breaching the Data Protection Act 2018 as the responsible Data Controller.

How to get started:

When you sign up via the order form you will be asked to read and accept:

  • Smart Inbox Terms and Conditions
  • eConsult Service Specification - this sets out what is provided. For example:
    • A practice side, cloud-based Smart Inbox
    • A practice side, locally installed desktop toolbar
    • A range of demand management features
    • Integration with core clinical systems (EMIS Web, SystmOne and Vision)
    • Integration with NHS App and NHS login (England only)
  • Smart Inbox Data Protection Agreement
    • How patient data is protected
    • Information on compliance with the Data Protection Act
    • Length or retention of patient data
    • What happens in the event of a data breach
  • eConsult Patient Privacy Policy
    • A privacy policy specifically for patients to read and understand about how their data is used with eConsult

 

Top tips:

If it is not your area of expertise, get your DPO to review. 
This process is about feeling confident patient data is being handled correctly and eConsult takes this process very seriously.


Workflow and Processes

Creating sufficient and effective workflow and processes when designing your eHub is crucial. Running a successful eHub comes down to this.

Workflow and Processes Introduction

How long will it take and who is involved?

Senior management of the eHub and clinical and management representatives from practices should be involved. The initial design of the workflow and processes can take up to a month to complete. However, the refining and development of these will continue on after you go live with the eHub.

Why is it important?

The aim is to have a better way of working and managing patient demand in a more efficient, productive and fast paced manner. Without a clear structure and/or workflow journey, the team within the eHub, your practices and your patients will be impacted as demand will not be met.

Top tips:

It may also be useful to speak with your Transformation Lead, at eConsult, on what other eHubs may be doing. Reviewing already created workflow journeys may help when creating yours.

However, please keep in mind that every eHub is slightly different from one another.

Process Mapping

How long will it take and who is involved?

Process mapping can take some time to produce, it can take around a week depending on availability and input. You will also need to consider allowing time to review and re-review. Senior management of the eHub and clinical and management representatives from practices should be involved. 

What is process mapping?

Process mapping is a visual representation (a picture/model) of all the relevant procedures and administrative processes involved in the patient journey.  The map conveys how things are, and what happens in the patient journey, instead of what should happen. Improving one department or section does not always improve a service that flows through several departments. 

This is essential for your eHub so that you can establish a clear baseline of what needs to happen and what processes need to be followed.

Why is it important?

Conducting process mapping will impact your eHub, successful process planning will provide you with the chance to identify any gaps for improvements. It is needed to identify where the current process can be improved by re-designing and/or removing redundant elements using your eHub model.

How to get started:

  • Have protected time (committing to the allocated time is important).
  • Develop a project plan prior to the session
  • Review what you may have decided from the eHub designer section
  • Link back to the planning phase to refresh your mind on key metrics that you eHub will  use to measure success
  • Once completed, we recommend documenting the process/ flowcharts
    • There are free online tools accessible, that are effective for making process maps - such as Drawio.

Top tips:

We recommend involving the team members who work in the process in the mapping session. Inclusion of admin and clinical creates great engagement and different team members will spot things others may miss.

Once you have established your team:

  • Let your process map cross functional boundaries. You want to see the whole, end-to-end process
  • Using the right materials to physically produce the map makes life easier
  • Always map what actually happens in the current process rather than what you would like to be happening, or what you feel should be happening
  • Once you have made your map be ruthless with removing steps that don’t get the patient to the end point
  • Having a structured agenda helps run the session smoothly and keep to time
  • Initially, keep your process mapping basic. Remember, you can refine the process whilst the eHub is functioning!

Standard Operating Procedures (SOPs)

How long will it take and who is involved?

Senior management of the eHub and clinical and management representatives from Practices should be involved. This can take two to three days.

What are SOPs?

SOPs are a step-by-step set of written instructions that must be used and followed to perform routine task. The documentation aims to mitigate mistakes and miscommunication. SOPs ensure reliability, efficiency, and consistently hitting quality standards in regular work activities. 

Combined, SOPs are often referred to as a playbook, operations manual, or operational handbook. 

Why is it important?

Clear and up-to-date SOPs for each process, within the eHub, can mitigate the occurrence of clinical and operational risks. Risks such as; severe injury and even death; ineffective way of working indirect way of loss of profit. 

How to get started:

  • Review current SOPs
  • Include context in the SOP to add clarity
  • Use the optimal format for readability and approve
  • Confirm the team receive and read SOPs
  • Test the team on SOPs to verify comprehension
  • Regularly ask the team if they're using the SOPs
  • Ensure that the team are reading and reviewing relevant SOPs periodically

Top tips:

Utilise our example and template SOP that we have available in our resource page!

Once you have completed the SOP's make sure the documents are easily accessible to the team!


Implementing the Process

How long will it take and who is involved?

Implementation of your workflow processes will depend on your team and can take up to three weeks to do so effectively. It’s important that you communicate progress and changes effectively in order to keep your team members empowered and included. You should ensure to involve all key stakeholders within your implementing process, including but not limited to, eHub team, practice team, clinical leads etc.

What does it involve?

Process implementation is the strategic approach to helping your team adapt to the new procedures within your team to incorporate your eHub. It’s important that you determine what your eHub’s goals and key variables are, this will help you to create your bespoke plan for your workflow and processes. You will also need to determine the key roles and responsibilities within your eHub and identify any skill gaps or need for additional training. 

Why is it important?

Process implementation is needed to ensure that you and your team are working to the same standards and will help you to develop and improve by monitoring your progress and adjusting your processes as necessary. By implementing your new workflows and processes effectively within your eHub will help you to succeed and reach your desired outcomes.  

An impact of not implementing your eHub processes will result in your team not working to the same standards, which could possibly result in reputational risk and poor patient feedback. Another risk would be needing to extend your launch and not meeting your go live date.

How to get started:

To create an implementation plan that will work for your team:
  • Set your goals & define your key objectives
  • Clearly communicate your process to your team & get feedback
  • Determine roles & responsibilities & delegate
  • Roll out process & monitor progress & performance
  • Take corrective action (adjust as necessary)

Top tips:

It’s important that you test your processes and amend them as necessary, ensuring that you monitor progress and provide ongoing support to your team.


Developing Internal Frequently Asked Questions (FAQs)

How long will it take and who is involved?

Developing FAQs for internal use can be compiled from questions that have been discussed in earlier meetings. Therefore, should not be a task that takes longer than an hour. Involve all members of the team, if possible, to ensure all questions are logged.

What are FAQs?

FAQs are frequently asked questions - in this context that may come up during the implementation of the eHub.

The FAQs will ensure that everyone has access to support, development and learning. The document can be referred back to when needing to troubleshoot and will ensure that everyone is supported and has it available.

Why is it important?

Having to answer and support the team without the documented questions could cause inefficiencies with workload and could equal a waste of resources. FAQ's can also be a useful tool to educate new members in the team during their induction.. 

How to get started:

Review and log all the questions that occurred during the creation of the process mapping, the creation of your standard operating procedures, gap analysis and implementing the new processes. 

Once the questions have been collated, document information and other resources that you can use to answer the questions. Ensure to review this with senior members of the team.

Top tips:

Pre-empt common questions that will come up during the implementation of your eHub this can be done by:
  • Review any questions that would have occurred during the workflow planning
  • Try to log questions during the creation of the other workflow planning areas 
  • Attempt to think about the different questions that others may have

Make sure the documents are easily accessible to the team!


Clinical Service Delivery

Clinical Service involves the development of a care navigation team who care safely and efficiently signpost patients to the correct services.

Clinical Service Delivery Introduction

Who is involved? 

This stage ideally will include senior management and frontline clinicians. Clinical input will enable a safe service delivery whilst also aligns with the goals of the eHub set out by the eHub's senior management. 

Why is it important?

Clinical Service involves the development of a care navigation team who care safely and efficiently signpost patients to the correct services. These may be off-site e.g. CPCS referral, within the hub (depending on staff present and remote closure capabilities), or back to the patient’s base practice. It enables a better patient journey, better use of primary care resources and improved demand management.  


Designing Roles Within the eHub

How long will it take and who is involved?

This will be variable and will involve HR and the clinical lead for your eHub. 

Why is it important?

It is important to have the model of the eHub decided prior to determining the roles required, so you can accurately map our the roles required. (For example a Clinical Triage model will require a different staff skill mix to that of an Admin led eHub). By not taking the time to do this stage of planning the eHub will not function, develop or follow SOPs. Ultimately this will potentially impose clinical risk.

eHub Skill Mix - GP Only
GP Only eHub
eHub GP plus Allied Health Professionals
GP plus Allied Health Professionals eHub

How to get started:

  • Design the job specification and responsibilities
  • Identify internal potential candidates and upskilling opportunities
  • Begin your recruitment process by creating post and advertise

Top tips:

Consider model of eHub (such as Admin led or Clinically led triage) and what skills are needed to make that hub work. 

As a base line the eHub may benefit from:

  • Clinical Lead
  • Care Navigation Team Leader
  • Care Navigators

Designing the Investigations and Referrals Process

How long will it take and who is involved?

Designing the process for this should not take long for the leads of the service and will have likely formed part of your process mapping discussions; and should not take longer than one hour to formalise.

What does it involve?

Here we cover how a test will be ordered and how the result will be processed and the referral workflow. In order to decrease the burden on the individual practices within the eHub, it is vital to have a process that can be shared. At this stage, think about what system will be used to order a test and who is responsible for processing the result. Different individual practices will likely have different processes in place for referrals and this needs to be taken into account when designing your eHub.

There are two models to consider here:

  • Tests being ordered and referrals being made at a hub level with results being handled by the host practice.
  • Tests being described and referral letters being drafted at a hub level and the ordering/referral being made by the host practice.

Why is it important?

The main risk here is safety, a referral could not be sent or a result missed. This could lead to a Significant Event occurring. Additionally, not having a clear approach to referrals and investigations can impact standardisation, which is inefficient.

How to get started:

Review some of the benefits and costs of the two models below and decide whether tests and referrals are going to be completed at hub level or practice level.

Benefits and limitations of the models:

Top tips:

Ideally the same SOPs would exist for each practice using the eHub but this isn’t always possible. It is essential to work with all the practices within the eHub to ensure that governance is tight.

Both the practice and eHub must know where/how they’re sending requests and how they’re handling results. Clinical safety is paramount to these SOPs. 

Please see our Governance section for more information.

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Tests being ordered and referrals being made at a hub level with results being handled by the host practice.

This option relies on the eHub having direct access to the host practices operating system.

The eHub staff can then order using the test service hosted in the operating system for example ICE/ TQUEST with no administrative burden placed on the practice. The eHub staff should be trained and aware of how the practice offers appointments such as Phlebotomy and adhere to this SOP. The practice should have a SOP for handling of ‘locum’ or ‘extended access’ user results to ensure these are not missed. Alternatively the eHub may pick to follow up on all results ordered; there is more risk associated with this.

Referral letters can be drafted and either sent via ERS or via the individual practice process for referrals. For example, task to secretaries. 

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Tests being described and referral letters being drafted at a hub level and the ordering/referral being made by the host practice.

Alternatively this option is based on a centralised task box that is checked regularly should be set up by the practice.

This potentially can lead to more burden for the practice and often more anxiety for the hub worker. However, it does mean that a centralised version of the operating system can be used and this is often easier than switching between individual practices to action things individually. 

 

 


Care Navigation and Triage

How long will it take and who is involved?

This is an ongoing process and can take years to refine, however to get started we recommend two weeks of planning. It is advised that this process involves GP Lead, frontline clinicians and Administrative triage team.

What does it involve?

The care navigation team will assess all incoming activity and signpost the patient to the most appropriate clinical service (triage). There are a number of outcomes that the care navigation team may choose e.g. Remote closure, CPCS referral, telephone appointment, face to face appointment. They will have to decide on acuity and the best clinician to manage the patient.  Some of this function can be performed by non clinicians, such as paperwork requests but will depend on the eHub model and SOP in place.

This team will need upskilling in order to manage risk and provide efficiency. Try and agree a target for how many eConsults you feel can be signposted to additional services other than a GP. You may have to run for several weeks before this becomes apparent. 

Why is it important?

It is important to develop a care navigation and triage team, it is essential for patient safety in addition improving efficiency.

How to get started:

  • Decide on appropriate individuals to be involved in the care navigation and triage team
  • Ensure your SOPs contain details on how you plan to run this
  • Clinical material and training for admin staff - such as crib sheets, care navigation toolkit
  • Consider factoring in time for clinicians to support, advise and educate the care navigation team on complex submissions during clinical sessions
  • Build capacity cases that are too complex for ARRS role, that are passed back to the practice team
  • Develop a Business Continuity Plan for sickness and holiday within the team
  • Identify governance arrangements when things don’t go to plan
  • Plan your monitoring requirements
  • Set up a regular meetings with the care navigation team to help feedback and optimise your process

 

Top tips:

Our Resources page includes lots of useful links and articles which can help you to get started, including a triage list which can be amended to fit your SOPs.


Mindset and Remote Closure

How long will it take and who is involved?

There will be a constant development for care navigators and clinicians with regard to Remote Closure. The rate of remote closure should be audited and fedback.

What does it involve?

Remote closure is a key component of a triage system using a structured information gathering template. Remote closure is when patients' issues have been dealt with, without having to attend the practice. This could be a message that you send following their eConsult submission or signposting to alternative services. This depends on your demographic and/or your model.

For instance, if you ran a total triage model then you may have a remote closure rate of 60%. However, if you ran a minor illness eHub then your remote closure percentage could be 90%.

You need to set a realistic target for remote closures. This involves having high levels of clinical skill; balancing clinical risk with patient and practice outcome. The eConsult templates gather a high level of clinical information, that is surfaced to clinicians at the first point of contact. 

Why is it important?

Developing processes and clear parameters for remote closures is important for efficiencies. Without doing this and working in a traditional model, practices may become saturated and subsequently there would be no benefit felt from the triage system. An example of this may be repeated “rework” - a patient doing an eConsult then having a telephone call and in addition a face to face appointment all for the same issue.

How to get started:

Clinical discussion is key in this setting. Often GP’s with experience in acute care or GP Out of Hours settings are used to remotely or quickly closing cases. We would recommend that your clinical lead monitors and discusses remote closure rates, barriers and anomalies with staff. It’s also key that your care navigation team appreciate remote closures and pass suitable cases to the triage GP as opposed to booking these cases into clinics. 

Top tips:

The eConsult Transformation Team can provide training from an operational perspective or clinical training.


Communications

You will need to start thinking about your communication strategy and what this will look like for your eHub. Start thinking about who you will want to inform about these changes? How will you inform them? The purpose behind why you are informing them and when. Creating a plan for this delivery is important.

Communications Introduction

How long will it take and who is involved? 

The planning of communications strategy will take approximately two hours. However, the execution of the strategy should be phased over the implementation period. The senior management and communications team. 

Why is it important?

Communication from the start of your eHub journey, you are elevating any concerns and raising awareness both internally and externally, therefore, a robust communication strategy is key.


Communication Plan

How long will it take and who is involved?

Communications lead, senior management team should be involved, this should take approximately one to two hour to complete.

What does it involve?

A communications plan enables you to effectively deliver information to appropriate parties. The plan will identify the messages you need to promote, to whom you're targeting those messages, and on which channel(s). 

Why is it important?

There will be no clear plan of action therefore you may find that your campaign does not reach all of your required targets, resulting in slow or limited uptake when introducing your eHub.

How to get started:

  • Identify the audience to whom you plan to deliver your communications plan
  • Outline and write your plan, keeping your audience in-mind
  • Determine the channel(s) on which you need to deliver your messages
  • Decide which team members are responsible for delivering the message
  • Estimate a timeline for how long each step should take
  • Measure the results of your plan after presenting to stakeholders, and determine successes and areas for improvement

Top tips:

Conduct an audit of your current communications materials. Based on the results from the audit, set SMART goals for your communications plan.


Internal Communications

How long will it take and who is involved?

Creating the plan should involve senior management. It may be appropriate to include representatives from practices to be involved with planning this strategy, such as clinical leads and reception managers. This should take approximately two hours to plan. However, conducting the internal communications over the implementation period should be spread out over the course of your transformation.

What does it involve?

Internal communications are vital to inform your internal team on the upcoming changes. We suggest you conduct the internal communications as face to face meetings where possible to allow a forum for discussion and raising of questions and concerns. This can be done over several weeks and over the stages of the implementation, to update the team and provide transparency. In addition, written communications can be beneficial to follow up these meetings as documentation to keep everyone informed and a resource for reference. 

Why is it important?

Educating all relevant internal team members (i.e. GP’s/clinicians, GP partners, the eHub team, admin team) prior to going live with the eHub is needed and crucial for the whole process to run smoothly.  From the planning to the implementation, letting your teams know what is going on is key to enable buy in as well as enabling rapid redesign when things aren't working.

If the changes are not effectively communicated with your team, this risks the message and vision becoming lost. This could negatively impact the roll out and lead to: 

  • Frustration 
  • Confusion 
  • Lack of efficiencies 
  • Not being able to see the benefits 
  • Not knowing what to do 
  • Bad habits could form 
  • Lack of standardisation 
  • Lack of team collaboration 
  • Your team wouldn’t benefit from the platform 
  • Lack of motivation 
  • Not reaching your desired goals

How to get started:

  • Allocate specific time to plan how you are going to educate all relevant team members
  • Think about your approach and the impact that it may have. Taking this into consideration it can support everyone with their understanding
  • Allocate time for the delivery of the message, to wider team/all relevant internal stakeholders, whether that be meetings/sessions taking place or specific communications being sent out 
  • Ensure that there is a strategy in place for training new starters and who to go to if they require support

Top tips:

Utilise any content that you may have already created as a part of your set up. e.g. process map, FAQs.

Ensure the internal communications:

  • Include benefits that are to come with this new way of working such as the appointments that will be saved
  • Are reviewed periodically
  • Are shared through platforms that encourage collaboration. For instance, using action logs to track progress and assign tasks
  • Present feedback and data regularly through internal communications
  • Ensure that everyone is aware that their input and feedback is welcomed

External Communications

How long will it take and who is involved?

The management team should be involved in creating a plan to communicate with patients, although this could be delegated within the team. Additionally, it may be useful to draw on the experiences from the members of the team that have frequent contact with patients, to understand effective means of getting the message across.

The time needed for this is dependent on a few different areas, such as; the amount of marketing you would like to carry out prior or post going live and the model that you are planning to run in your eHub. 

What does it involve?

Communication is key! It is recommended prior to going live, to inform and educate your patients of the eConsult platform; to enable your patients to utilise the eConsult platform with confidence and feel reassured. Ensuring that you have allocated time for communication strategies and campaigns is needed. 

Consider your eHub's target, specifically cohorts and if they require targeting/to be informed. Think about who you would like to know and how you would like them to be informed. Ensuring that your patients are informed and aware of the platform, its benefits and how to utilise the platform to their advantage. This can increase utilisation of the eConsult submissions and subsequently drive efficiency.

Why is it important?

It’s important to educate your patients of the benefits of submitting eConsults. Alleviating any questions or concerns patients may have will ultimately increase their usage and improve their experience. The advertising of the formation of the eHub is not essential.

Additionally, your patients may end up causing additional work for your practices if they are not educated and informed of this new way of working. By encouraging patients to submit eConsults, with your new eHub set up, they should receive a quicker response. Therefore improving the patient journey and inspiring future use.

How to get started:

Utilise our marketing materials and tailor them to the specific message that you would like to be shared with your patients. Patients will want to know what is going to happen and when. Think about having templated text messages such as, thanking patients for their eConsult submission. This will be dependent on your model. 

Top tips:

External communications can focus on utilising eConsult as a communication method, rather than the creation of the eHub.

To help you get started, review the eHub content and resources that have been produced, to save time.

Make sure to also think about how you will communicate with patients that are not digitally able and/or patients that English is not their first language.

   

Text Message Campaign

Text message campaigns can be an  effective way of promoting eConsult to a specific demographic. You can use your own lists to focus on high-use or groups you want to target.

For example, you may want to suggest to all patients who might want to book a contraception review that they use eConsult instead.

Click here to get more information and examples!

Practice Website

The practice website is a good place to have information on what eConsult is, the intention and how to use the platform!

Short videos may engage patients when they visit your website. We have a number of videos that you can use to promote how eConsult works, the benefits and how they would eConsult.

Click here to get more information and examples!

Phone Message

For the majority of practices, the first way patients will contact the surgery will be over the phone. By including a message on your phone system, this will encourage and inform patients that they can access the practice's services online, via eConsult.

Click here to get more information and examples!

Posters and Leaflets in Practice

Your practice waiting room is a great place to promote the benefits of eConsult and how it works.

Click here to get more information and examples!

Social Media

Social Media can be a great way to communicate with a large number of patients quickly and effectively. It’s the perfect place to share eConsult links and templates, benefits and how it works.

Click here to get more information and examples!

 

Practice Newsletters

Practices send out regular newsletters, so this is an opportunity to consistently remind patients about services that you provide. If you can also include some facts and figures about how eConsult is being used in the practice and the benefit it is having.

Click here to get more information and examples!

   


What next?

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Implementation

Once the eHub design is finalised, you are ready to start implementation aligned to your current Standard Operating Procedures (SOPs).

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Review

Following the implementation of your eHub, reviewing the progress and performance is vital for success!  The review section includes the Project closure and monitoring phase.

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Resources

You can find all the resources to help you build and run an eHub. We have collated all of the resources mentioned on the site on this page.